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Search Engine Copywriting
for Humans
and Spiders Too
What Is Search Engine Copywriting, Anyway?
Good question. All Web writing was not created equal.
There’s
online copywriting, and then there’s the specific niche of
search engine optimization or SEO copywriting. What’s the difference?
SEO copywriting optimizes your copy for the search engines. An experienced
SEO copywriter takes into account the specific criteria search engines
use to rank pages, and constructs copy using language structures
and keywords that will get your site to rank higher.
A Very Brief History of Search Engine Ranking
How does it all work? Search engines send out what
they call spiders—queries
that “read” your pages and judge them according to complex
and ever changing mathematical algorithms. Spiders look for words,
phrases, densities, and related keywords, and when satisfied they
bestow a high relevancy ranking which boosts your page to the top
of their list. What does that mean? It means searchers will find
your company easily. That means more traffic to your site. Search
engine copywriting experts are adept at placing the appropriate keywords
at the right places, the right number of times, along with a few
other sleights of the Web writer’s hand. But there’s
more to expert online copywriting than just that . . .
Once that traffic gets to your site, that “traffic,” aka
human potential customer, reads your page and thinks, “This
sounds terrific. This is what I want and who I want
to buy it from.” Then, they turn from traffic into conversion
or bona fide customer. That’s when you know your SEO copywriter
has done his or her job well.
Ascent’s Search Engine Copywriting Services
Ascent specializes in search engine copywriting for paid and organic
search. Our copywriters know how to create content that catches the
blind eyes and deaf ears of algorithmic spiders. And, perhaps more
importantly, our search engine copywriters can do all that and communicate
the best of your business to your customers. Contact
us for online
creative services including:
- Optimized Web Page Content & Tags
- Paid Search Ads & Creative
- Search Engine-Friendly Catalog Copy
- Web Site Content Analysis
- Search Engine Marketing Interviews and Trade Article
Take advantage of the leverage search engine copywriting
experts can bring to your site. And rest assured that Ascent Web
writers won’t forget that leverage means more than high rankings.
It means better relationships between you and your customers.
Ready to optimize your online content? Call
us today at 1-888-309-7483.
Specializing in Search Engine Copywriting for SEM Agencies
We specialize in work for search engine marketing agencies.
Please contact us for agency rates for optimized content, paid search
creative, search marketing whitepaper and e-zine article edits, industry
interviews for publication, and other specialized online copywriting
services. Have volume? We can help—call us
1-888-309-7483 or email.
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How Professional Search Engine Copywriting
Evolved
There was a time when the fact that
we could communicate was innovation. When the first caveman
went to the first cavewoman, clunked her on the head with a
bunch of wild roses, and said, “Ug!” it sure meant
something.
Then when the Web first came into
being, intrepid explorers rushed to construct home pages that
were, well, so homely they were sites only a mother developer
could love. “This
is my site. It’s under construction. Come back soon!”
Next
came the E.S. (Early Search) era, when keywords were discovered.
They sprouted up everywhere, a craze to rival the proliferation
of the hula hoop in 1958. “We sell widgets. You can
find ¼” widgets, ½” widgets, 4” widgets,
and more. Whether you’re looking for volume widgets
...” Ouch.
We got the point.
Now we could say we’re approaching
the M.S. (Middle Search) era. Where businesses, and even
search engines, have learned to appreciate the power of a
well-written word. And to accommodate, evolution fashioned
the SEO copywriter, an online marketing expert with a penchant
for the written word.
Contact us today for
evolved SEO copywriting.
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